Team
  • BA Analyst
  • Product Manager
  • Developers
  • Visual Designer
Year

2020

My Role
    • Lead Play Designer
Disciplines
  • Product strategy
  • Future Envisioning
  • UX design
  • Workshop Facilitator
  • Rapid prototyping
  • Moderated usability tests

Help organise grassroots football

Football Association decided to revamp its mobile apps and league table to address customer complaints, enhance usability, and compete with emerging fintech companies. The original app, while functional, was dated in design, had complex navigation, and lacked the intuitive experience and features offered by competitors.

Project Goals

  1. Improve User Experience (UX): Simplify navigation and make the app more intuitive.
  2. Modernise the User Interface (UI): Update the visual design to match current trends.
  3. Enhance Performance: Optimize the app for faster load times and smoother interactions.
  4. Incorporate New Features: Add features that cater to the growing needs of customers, such as budgeting tools and personalized financial advice.

Matchday