- Founder
- Visual Designer
Year
2020
My Role
-
- UX Designer
Disciplines
- UX strategy
- UI
- Interaction design
Gamification of learning languages
Disrupting the language learning app market
The language learning app market is crowded. There are clear market leaders such as Duolingo, Mondly, Memrise and Babbel. In order to disrupt this space, we had to deliver on the promise to teach a language through the memorable, culturally relevant and engaging medium of music.
Working with the Founder, I refined the gamification strategy for app with an audit and refined the user flows so they had a defined game loop with UI elements making it clear for user progression through the language tutorials. New features such as karaoke mode and league table for the teach platform.
