Senior Visual Designer
Copy Writer
Strategist
Copy Writer
Strategist
Oversight
Lead UX & Creative
Project Manager
Project Manager
Year
2021
My Role
-
- Senior UX Designer
Disciplines
- User Experience
- Content Strategy
- Design System
Creating the best media platform for the Network Technology industry
Juniper Networks is an American multinational corporation developing and marketing networking products and software to the Tech industry.
Due the pandemic, the company moved away from in person events and started to host all the Global Tech events on a 3rd party platform. Tech Talks, Product Demos and Keynotes by industry Business Leaders and Engineers were all now available to access via Youtube, Spotify, Soundcloud and the company website. The wide range of multimedia content across multiple external platforms created a very fragmented user experience.
The Marketing department wanted to a new content experience that showcases all the Technology multimedia content in one place, with the future vision to grow the content overtime, allowing the audience to search content based on industry topics.
The Process
What I did
Researched key trends in content as a basis for future visioning of the platform
Using examples to provide a focus for the initial concepts and discussion the product’s future vision with stakeholders.
Analysed content on Juniper’s multiple platforms with a lean audit
Uncovering hidden content separate across multiples sites and resurfacing them to the forefront of the audience with a clear content strategy.
Aligned with stakeholders on key user journeys from content to marketing sales funnel
Assessed user flows for the best-gated content experience strategy to use. Collaborated with stakeholders to choose the best approach for content access for users.
Designing by templates first, increase flexibility and provide consistency across the project.
Defining the website structure with templates will save time during the design process and unify the design system.
Using content strategy to define design templates and components
Understanding the content allows me to understand what types of content would be on the media portal and what essential components needed to be designed for the Design System.
Stress testing components with existing content to ensure content growth in the future
Using components as building blocks of the pages.
Overview
Meet The Feed, our new content hub that houses a collection of videos and podcasts for business leaders, network engineers and more.
- Clearer content strategy for the marketing team
- Increase average visitor time spent on the website. up 6 minutes
- Increase in total visitors on Junipter.net up to 1.5 million in a year
- Flexible templates for the variety of content
- New design system and website that can grow overtime as content increases